distances alone from Christian team concentrate on the household
, Spark Networks, the mother or father business of well-known Jewish dating internet site JDate, is throwing their weight behind Christian dating site ChristianMingle. This week the
CNN took note
of web site's $30 million marketing blitz, which guarantees to "Get a hold of Jesus's match for you." It is certainly a tall purchase, but reporters wondered whether it may also be incorrect marketing.
Responding, ChristianMingle's spokeswoman was offering a weird mixture of Internet-era religious philosophy and legal disclaimer. "Jesus can orchestrate and use the average of Christian Mingle to allow visitors to get a hold of their particular match for example another on the site," Ashley Reccord
explained to CNN
. "He may or might not utilize meaning, but they can utilize that implies." Use of the average that Jesus may utilize will cost people $18.99 per month for a three-month registration.
Based on the
, ChristianMingle is among the most biggest of Spark Network's 28 dating sites, which offer niche groups like Adventist singles, deaf singles, plus-size women, single parents military employees, and much more, to some extent thanks to the revenue produced by JDate, "the motor behind ChristianMingle's âGod' strategy." "Spark has plowed revenue created by the earlier, more established JDate into marketing the Christian site," produces the
Paul Farhi. (additionally it is a fairly great metaphor for your history of Christianity, duration.) None the less, ChristianMingle features quickly eclipsed JDate. It has significantly more than 5 million users, 40 % of whom joined up with in the past 12 months.
Unlike eHarmony, which admitted people looking for same-sex matches after
a rash of discrimination court
, ChristianMingle's homepage supplies two solutions: men seeking women and ladies seeking males.